商业计划书英文的例文（精选11篇）
商业计划书是一份全方位的项目计划，其主要意图是递交给投资商，以便于他们能对企业或项目做出评判，从而使企业获得融资。现在的经济时代是经济全球化，国内外合作十分频繁，国内很多企业都获得了国外投资机构投资。争取国外机构进行投资，撰写一份英文的商业计划书自然十分必要，小编为您推荐的商业计划书英文的例文，供您参考!
商业计划书英文的 1
In applying for a student visa and in the process, often will be asked to write a study plan ( study plan ),
many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.
Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the.
To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.
Europe and the United States, especially immigrants from countries, such as Australia, New Zealand, Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background,
choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.
In general, the learning plan needs to include the following contents:
1si-mp-le descriptions of their learning experience, professional background and working experience;
2 descriptions of their further study motives and why to choose the country, the University and the professional;
3 detailed study schedule;
4 introduction of foreign funds required and sources;
5for future occupation goal elaboration, returned to reason.
Study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic,
the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicants other material contradiction.
On the study plan in document writing, can and other sites to get help.
As a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words,
and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile.
Your pa-pe-r should be very legible, cannot let the embassy staff from your text" mining" you" potential" content.
Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned.
Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency.
Reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain New Zealand masters of BusineAdministration program admission,
then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason.
Of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to.
商业计划书英文的 2
I. Purpose of the activity:
1, to attract customers with freshness, let customers stay at the scene for a long time, activate the atmosphere at the scene, increase the popularity of the car sales office, and improve the sales rate;
2. Create a good atmosphere by giving gifts, which will drive the visit rate and brand awareness of future weekend activities, promote the sales of customers in distribution channels, and improve the return visit rate of customers;
3, can be combined with the warm-up activities, create a sales atmosphere, accelerate the promotion of on-site transactions;
Second, the activity time:
20xx May 16th
III. Venue:
Fourth, the theme of the event:
V. Target audience
Booking customers, buying cars and visiting customers.
VI. Number of participants
100-120 people a day
Participants: Give away a single pot Customer: 90 Car Lottery Customer: 6
VII. Forms of activities:
Activity 1: Mini potted plants, free of charge.
All customers who visit the automobile city will be brought by the sales staff after registration and sign-in, and they will receive a mini-dodo potted plant (it is required to take a selfie with the potted plant at the scene and send it to a circle of friends, so that the circle of friends can quickly know that the car is engaged in activities that day);
Activity 2: On-site praise activities:
On-site sending WeChat friends circle to participate in automobile activities publicity collection praise, with 38 praise-giving value 38 yuan succulent combination potted plants (10 places, first come first served), and over 68 praise-giving value 68 succulent combination potted plants (5 places, first come first served). (You can promote the car sales activities through the rapid spread of friends)
Activity 3:
Customers who make an appointment to buy a car in advance, and customers who are willing to buy a car on the spot receive DIY free production cards from the managers of various departments in the automobile city, and experience making their own succulent bonsai by themselves in the succulent DIY experience zone. (It can make customers who make an appointment to buy a car and customers who are willing to buy a car on the spot stay in the automobile city for a long time, improve the sales rate of the automobile city and show the popularity of the automobile sales site more effectively.)
Activity 4:
Make succulent potted plants on the tall building in advance as prizes for the on-site car purchase lottery.
VIII. Activity Flow:
Activity site layout; The staff is in place, the guests sign in, take photos and send them to a circle of friends to receive a mini succulent potted plant.
During the succulent DIY activity from 10: 00 to 12: 00 in the morning, the customers who received the DIY production cards lined up in turn to make succulent potted plants, and each time five groups of customers could make them at the same time, with the guidance of professional teachers. (30 places in the morning)
During the fleshy DIY activity from 14: 00 to 16: 00 in the afternoon, the customers who got the DIY cards lined up in turn to make fleshy potted plants. Each time, five groups of customers can make them at the same time, with the guidance of professional teachers. (20 places in the afternoon)
(Remarks: After production, each group of production customers need to take photos with the automobile account manager or with the background of automobile activities, which is convenient for the post-production publicity of Automobile City. )
Schematic diagram of activity flow:
DIY activity rules:
Guests can get a piece of fleshy DIY activity materials by making DIY cards;
Each group is limited to one copy on site, and it is forbidden to take out the DIY activity area. Once found, the activity qualification will be cancelled and the materials will be recovered.
After the guests receive the materials, they go to the DIY activity area to participate in the activities. After the production of succulent DIY potted plants is completed, they can leave the DIY activity area with the results after the staff check that they have not taken much materials.
商业计划书英文的 3
Entrepreneurial goal
Establish a standardized and sound management model of fast food companies, and establish a large-scale fast food chain company-Tehaote Fast Food Company through effective management and investment.
market analysis
The accelerated pace of social life has brought opportunities and challenges to the survival and development of the fast food industry. Although the fast food industry in China is developing very rapidly, the dominant position of foreign fast food makes most markets have no connection with China fast food. How to gradually occupy the market is the first problem to be solved.
The survey shows that when the per capita income reaches xx dollars, the traditional housework will turn to society. With the development of Chinas economy, the fast food industry in China will enter a high-speed development stage.
At present, the existing western-style fast food is not suitable for China peoples fast food consumption concept and traditional dietary needs. Moreover, the development of American fast food has always been known for its low price and is the object of daily consumption by the public. However, in the fast food market in China, the price of western fast food is unacceptable to the general public, which also determines that it is impossible for the working class to consume the novel Fast Food frequently.
However, according to the existing Chinese fast food, the situation of small, dirty, chaotic and poor is still very serious, which provides an excellent market opportunity for us to build Chinese fast food chain stores. As long as we can seize these market opportunities, improve the problems existing in the management of Chinese fast food and develop our own characteristics, then our business plan to enter the Chinese fast food market and occupy a larger market share is likely to succeed.
embody
1. Characteristic fast food service mode.
Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the companys business philosophy.
2. Target market positioning.
China fast food industry acceptable to the public. Customer groups: office workers, children, leisure people, tourists, etc.
3. Market strategy.
Production industrialization, product standardization, scientific management and chain operation.
(1) The name, employees clothing, business philosophy, internal management and headquarters of "virtual companies" are unified, but they dont have much decoration and no business restaurant, and they are more like a fast food container distribution center. They receive the relevant finished products from the companys distribution center, and they can be shaped as long as they are processed in a single room. The fast food products of the virtual company are mainly provided for office workers to have lunch at work. Their front desk reception service is also virtual, relying on telephone ordering system and fast delivery system. Through the establishment of food delivery telephone service, the unified company minibus and service personnel are responsible for food delivery.
(2) Mobile fast food company-breakfast strategy
In view of the characteristics of large mobility and short time of breakfast crowd, we have shifted from the unified mode of company minibus and service personnel to the main demand outlets to provide customers with convenient and nutritious packages. Because of the large number of students, students nutritious fast food has been introduced near the school, and the promotion of "nutritious" food should give consideration to both economic and social effects.
(3) the image strategy of fast food enterprises
Fast food restaurants located in business districts and tourist attractions fully demonstrate the corporate image of our company-clean, hygienic, affordable and warm. Please ask a professional advertising company to do a set of advertising planning, starting from the characteristics of the company, highlighting the characteristics of special fast food.
The investment plan is "from point to surface". Based on the characteristics of a local consumer group, it initially developed into a certain scale operation, and after selecting several business outlets, it also launched a fast food business. Later, according to the career development, it will gradually expand to large and medium-sized cities.
In the initial stage of development, we should vigorously develop the services of "virtual fast food companies" and "mobile fast food companies" where western-style fast food has not been involved, and then expand the development space of the company after the companys strength has accumulated to a certain extent and established a stable customer consumption group.
商业计划书英文的 4
I. Basic information of the company
1. Company name
2. Legal representative
3. General Manager
4. Time of establishment
5. Registered capital
6. Registered address
7. Nature of the company
8. Main business and main products
9. Staff situation
10. Development direction of the company in the next 3-5 years.
Second, the technical situation of the proposed investment project
1. Description of the proposed investment project (mainly introducing the background, current development stage, comparison with similar products of other companies in the same industry, novelty, advancement and innovation of this project, etc.).
2. Briefly describe the production process and technological process of the project products.
3. Technology holding attributes (patent, proprietary technology, formula, brand, sales network, license, franchise, franchise operation, etc.).
4. Source of core technology (independent development, cooperative development, technology transfer of others).
5, technology maturity (belongs to the research and development stage, pilot stage, or industrialization stage, as well as technical appraisal, awards, etc.).
6. Target market (user groups and market capacity for the project products).
7. Product standards
8. Competitive advantages of the Company and the Project.
III. Industry and Market Situation
1. Industry situation (brief history and trend of industry development, which industries have great influence on product profit and profit rate, technical barriers, trade barriers and policy restrictions to enter the industry, analysis and forecast of industry market prospect).
2. Estimated sales revenue of the whole industry in the past 3-5 years (indicate the source of information).
3, the next 3-5 years, the whole industry sales revenue forecast (indicate the source of information).
4. Comparison between our company and major competitors in the industry.
5. The sales revenue forecast of this project in the next 3-5 years.
Iv. financing description
1, the total investment of the project, the new total investment; Among the newly-increased investments, the amount required by the investor, the amount of foreign loans and the amount invested by the company itself/
2, the purpose and use plan of the invested funds.
3. Do you want the investor to participate in the Company or establish a new company with the investor, and indicate the reasons.
4. How many rights and interests do you intend to transfer to investors? What is the calculation basis?
5. What is the estimated average annual return on net assets in the next 3-5 years?
6. What supervision and management rights can investors enjoy?
7. In what way does the investor recover the investment, and then the specific method and implementation time?
8. Taxes and tax rates related to the companys business, and then what preferential policies the company enjoys from the government and possible future situations?
9. Other information that needs to be explained to investors.
V. Financial Plan
1. What is the estimated annual production capacity and annual sales revenue of the project products? When scale sales are formed, then the profit rate and net profit rate?
2. Breakeven analysis, assets and liabilities, profit and loss analysis, sales plan and cost accounting of the project in the next 3-5 years.
VI. Risk Control
Explain the risks that may be encountered during the implementation of the project (including policy risks, risks of joining wto, risks of technology development, risks of operation and management, risks of market development, production risks, financial risks, etc.). If the above risks are applicable, then each item should be described separately.
VII. Progress of Project Implementation
List the project implementation plan and progress, and indicate the deadline.
VIII. Annexes
1. Business license (copy)
2. Credit certificate
3. Certificate of Legal Person Code
4. Tax registration certificate
5. Patent certificate and appraisal certificate
6, high-tech enterprises, high-tech products, high-tech achievements certificate
7. Other relevant information
(This outline is for reference only, please add or it according to the actual situation.)
商业计划书英文的 5
In the 21st century, starting a business is the ultimate choice for most people, and they dont want to just work for others. So, what should we pay attention to when opening a tea shop? Now let me introduce it to you.
I. Shop Location
In the process of business operation, the first key factor is the choice of store address. In this regard, Wal-Mart, KFC and other world-renowned chain giants have proved their correctness countless times with their years of development experience. Business is a general term for activities such as gathering popularity, exchanging information and concluding transactions. Behind all these activities, people are needed as promoters and executors. How to choose a store that can gather the best popularity is the prerequisite for the success of commercial activities. Therefore, for manufacturing enterprises lacking "commercial" operation experience, the location of storefronts is even more important.
Second, commodity management
Commodity management is a very important work in store management, and its purpose is to ensure the scientificity and integrity of commodities in all aspects of the store, so as to maximize sales.
Third, price management.
The coordinated management of monopoly price system and original distribution price system formed in the process of commercialization of manufacturing enterprises will be one of the challenges facing the store operation of manufacturing enterprises. Both of them face overlap and need particularity to highlight the value of monopoly network.
Fourth, logistics and distribution.
Efficient and scientific logistics distribution system is the basic guarantee for the success of chain operation. Wal-Mart, the worlds first business empire, has been ranked first among the worlds top 500 enterprises for many years, and one of the keys is to establish an advanced and powerful logistics distribution system. For manufacturing enterprises involved in the commercial field, their logistics distribution system does not need such powerful functions, but it must meet two basic purposes:
First, monopolize the normal supply of commercial networks;
Second, coordination with the original distribution system.
Five, shopping guide management
Shopping guide is the link between enterprises and customers, and it is the image representative of manufacturing enterprises directly facing customers. They solve customers doubts by interpreting customers interests and successfully guide sales. A group of high-quality shopping guides is the key to achieve sustainable profit in store operation, but shopping guides themselves are a profound knowledge, and it is difficult to find a group of high-quality shopping guides.
To this end, the key to the management of shopping guides in store operation lies in two aspects:
First, do a good job in the selection, training and scientific use of shopping guides;
The second is to constantly and improve the shopping guide skills.
Six, intransitive verbs promotion management
Promotion refers to the activities of manufacturing enterprises through media advertising, personnel promotion and public relations. Stimulate sales and build a brand. The management of these activities is called promotion management. It mainly includes enterprise-level and store-level promotion management. This paper mainly aims at the promotion and management of store operation in manufacturing enterprises. For a single store operation, it has the value of gathering popularity, attracting people, increasing sales, confronting competitors and increasing market share.
Seven, store management
Store management involves all the work of store operation, including store commodity management, price management, shopping guide management and so on, and its importance is self-evident. However, the author mentioned it again, but not to emphasize the above contents of store management. In addition, store management involves too many detailed and trivial work and procedures, including store safety management, health management, cashier management, service management and so on. In actual store operation, it is easy for us to miss these links or cope with customs clearance.
To open a drink shop, we should really realize these situations ideologically. It is the long-term persistence and accumulation of these subtle tasks and procedures that can create the strong market competitiveness of the monopoly network of manufacturing enterprises and form a new channel for competition with modern terminal hypermarkets.
商业计划书英文的 6
School:
College:
Student ID:
Name:
Phone:
Online shopping is an important embodiment of the Internet as a practical tool for netizens. With the improvement of the overall online shopping environment in China, the rapid development of online payment and online banking, the online shopping market has an obvious growth trend. According to research data from iResearch Consulting, clothing and apparel products have surpassed digital products such as smartphones and laptops since 2007, becoming the largest category of online shopping transactions.
The emergence of numerous small and medium-sized websites, the rise and fall of industry leaders, and the continuous emergence of new business models and product categories in vertical B2C websites have all become the focus of attention for e-commerce and media. As an important component of the e-commerce market, the development of clothing e-commerce is the most representative and forward-looking.
It is precisely because I saw the market prospects and expandable space of clothing e-commerce, and also fully combined with my own situation, that I first chose to open my own clothing store on the platform of "Taobao Mall" for online entrepreneurship.
Market research overview analysis
The 21st century is the era of digital information and the era of the Internet. According to the data released by Taobao, the transaction volume of Taobao exceeded 200 billion yuan in 20xx, and it is set that the transaction volume will reach 400 billion yuan in 20xx. At present, the average daily turnover of Alipay is close to 700 million yuan. Now Taobao has redefined its goal to become a leader in the retail industry, which brings more opportunities for people to start businesses online. A good platform will definitely create excellent enterprises.
In contemporary society, with the deepening of Chinas reform and opening up, cities are getting bigger, work is getting late, and transportation is getting busier. The use of e-commerce websites (online shopping) will only deepen and be adopted by more and more people.
Advantages of online stores: When buying a seasonal piece of clothing, traditional methods are used to solve the problem, requiring dedicated time to go to the commercial area for shopping, selection, testing, and buying. Of course, if you are not satisfied later, there is also a return process. In this regard, the cost of buying this piece of clothing not only includes the price marked on the label, but also time, transportation, and other labor costs; Compared to online shopping, with just a click of the mouse, it takes half an hour to complete the selection and comparison. Apart from not being able to try on clothes, everything is taken care of, and you can wait for clothes to come to your doorstep with peace of mind. Moreover, the price is definitely much cheaper than in the mall (because you dont have to pay for the shared costs of the malls property, personnel, advertising, etc.), which can be said to save both time and money.
According to human psychological analysis, people like to follow the trend of consumption. If one person in a group goes online shopping, other members of the group will also go online shopping, and even go shopping together in the same store to share the shipping cost. This gives us an advantage as merchants, and at the same time, we rely on our own integrity to achieve the best Taobao store. At the same time, we can regularly distribute survey questionnaires and conduct end-user surveys to understand what services end users truly need and how to promote our brand, keeping abreast of market trends at all times.
Target market setting: Women love shopping, this is an eternal truth, and some even say its easy to earn money from women. The number of female consumers is huge, accounting for the vast majority of the overall consumption in society. According to statistics, female consumers account for 48.7% of the national population, and young and middle-aged women who have a greater impact on consumption activities, namely those aged 18 to 45, account for 21% of the total population. The female consumer group has a large number and is the main body of most purchasing behaviors. If the number of actual buyers and purchasing decision-makers is counted, this ratio will be even higher. Due to playing multiple roles such as daughter, wife, mother, and housewife in the family, they not only purchase the necessary goods for themselves, but also become the main buyers of most childrens, elderlys, and household items. Therefore, manufacturers of related products must recognize that although women are not users of the companys products, they are the actual buyers of the products or important figures with decision-making power over purchasing behavior. Women have absolute purchasing decision-making power over daily necessities, as well as significant advisory power over buying a house, home renovation, and purchasing a private car. There are also many families where women make decisions. Once a merchant touches the hearts of female consumers, they occupy a significant market share. Because I am a woman and understand the basic clothing needs of women, I have identified female consumers aged 18-40 as the largest customer group for our online store.
3. Analysis of product consumer groups, consumption patterns, consumption habits, and main factors affecting the market: With the development of the Internet and e-commerce, most young consumers are increasingly fond of online shopping because it can save shopping time and provide a large number of products for consumers to choose from, which is very convenient. Modern young people are very accustomed to online shopping, which has a great advantage for our online store and will provide us with a lot of business opportunities. However, the biggest concern of online shopping is still the issue of reputation, so our marketing model will adopt a combination of physical stores and online stores, which will greatly improve the reputation of our online store.
4. Market trend prediction and market opportunities: After our market research, the proportion of daily necessities purchases has significantly increased. The increasing proportion of daily necessities purchases will continue in the future and eventually become the mainstream of online shopping, so we have chosen this type of product as our main product.
Reasons for choosing Taobao Mall
(1) Standardized business environment
All merchants who join Taobao Mall are enterprise users. The products it sells, merchant qualifications, and marketing strategies have all laid the foundation for a standardized and favorable business atmosphere and prospects for Taobao Mall.
(2) Powerful brand communication
Relying on the strong communication power of the Internet, it is easy to build a well-known brand on the Internet and quickly enhance brand awareness and influence.
(3) More intensive passenger flow
Shared 98 million registered members with Taobao, stood out from millions of buyers, and had an unparalleled chance of being searched, quickly attracting buyers attention and bringing in massive views.
(4) Inventory Management Details
Unique store sales data report, keeping track of store sales and inventory management at any time and providing downloads. Accounting details, profit settlement, all in one step.
(5) Personalized Promotion Plan
Free selection of various marketing methods such as instant delivery and package discounts, personalized promotion plans can be customized independently, and the system can achieve one-step implementation.
Time saving: - Save the headache of store location selection and decoration time, easily handle with just a click of the mouse
——A more professional training system to help businesses easily get started and quickly get started with e-commerce
Worry free: A more standardized business environment, a higher brand starting point, allowing businesses to easily make big money
——Account details, available for download at any time, timely grasp of inventory information, business never closes
Effortless: With a strong online shopping market share, quickly achieve brand promotion and target markets without boundaries
——Several store clerks work together to save high store costs and turn costs into profits
Highlights of Taobao Mall Features:
(1) Personalized store template:
More design areas, more freedom, fully showcasing brand personality!
(2) Free event promotion:
Merchants can sign up for the regular promotional activities organized by the mall for free, bringing their business to their doorstep.
(3) Exclusive cash on delivery:
We offer cash on delivery services exclusively for sellers in online shopping platforms, breaking down barriers and ensuring a steady stream of customers.
(4) Details of various bills:
Points, commission, and deposit details can be easily accessed and downloaded at any time to help businesses calculate their business accounts.
(5) New rating system:
Smooth transaction process, brand new rating system, saving time and effort while bringing more word-of-mouth sales to merchants!
(6) Free image storage:
Larger image storage space and faster image browsing speed allow the stores product images to be presented to buyers in the best possible way.
Low price is the advantage of Taobao Mall. In a sense, Taobao Mall is synonymous with authentic products and plays a positive role in promoting corporate brand communication.
Due to the fact that Taobao Mall does not require a business premises like a home appliance store, does not require a large number of physical prototype displays, and reduces the consumption of manpower, electricity, etc., the operating costs are relatively low. At present, the prices of products sold on online home appliance stores are slightly lower than those in stores, because there is no actual pressure such as rent and staff costs. Taobao Mall can directly mark the prices to the lowest limit that merchants and manufacturers can afford. Therefore, low-priced promotions have greater operational space and offer consumers greater discounts.
It is understood that the most common payment methods for payment are online payment and cash on delivery. Due to the relatively high price of large items such as household appliances, the security issue of payment for goods is particularly prominent. In this regard, cash on delivery has always been a trusted payment method for consumers due to its convenience and safety.
Competitive analysis
1. No industry monopoly: No industry monopoly
2. Main competitors situation: company strength, product situation (types, prices, characteristics, packaging, marketing, market share, etc.):
商业计划书英文的 7
Market positioning
The Yunshan Shuixie Coffee House is located in Guangwai, the university town, and shares similarities with the Yunshan Coffee House in the North Campus, but it is also a scenic spot of Guangwai University. Unlike the North Campus, the South Campus has a broader market.
In terms of style, Yunshan Shuixie Cafe remains warm and romantic, providing customers with high-quality service and the best enjoyment.
The main consumers facing coffee shops are university students and faculty, as well as teachers, parents of students, and university tourists from university towns.
The food in the coffee shop was initially positioned at a mid-range price. Because most of the freshmen in the university town lack consumer awareness, we will consider prices more comprehensively and launch more beverages at popular prices; The university town is gradually improving, the number of students is increasing, the style of coffee shops is gradually upgrading to a medium to high level, and high-end consumer products are being added while ensuring price balance and meeting the consumption needs of all levels as much as possible without reducing the style of coffee shops.
The coffee shop will be divided into some areas for book bar services, providing trendy or best-selling books, but will set minimum consumption and ensure cost recovery in this area.
Management Philosophy
1. Respect the independent personality of catering employees
2. Management level: The superior plans and manages the subordinates, and the subordinates should obey the work guidance of the superior and make every effort to complete the tasks assigned by the superior.
3. Mutual supervision: The management supervises the work of employees, and employees can also express their opinions or views to their superiors.
4. Creating a collective atmosphere: Employees should not only feel the strict discipline of the coffee shop, but also care about them, let them feel the warmth from the collective, which is conducive to enhancing cohesion and improving work enthusiasm.
5. Treat them fairly, treat them equally, and make every effort to unleash their talents
Department setting and responsibilities
Workshop Director:
The store manager is responsible for overall coordination and management of the work of various departments in the store, supervising the work of employees, accepting supervision from the school, and doing a good job in communication between the coffee shop and the school.
Job responsibilities: Supervise the work of department heads and employees, stimulate their enthusiasm, and listen to their opinions. Make comprehensive decisions on the operation of various tasks. Representing the coffee shop in communicating with the school, reflecting employees opinions and requirements upwards, and conveying the schools requirements downwards.
Administrative Personnel Department:
Main responsibilities:
1. Handling of on duty personnel and leave related matters
2. Collection, archiving, and management of various personnel information, as well as management of employee file information
3. Employee leave, adjustment of leave allocation, attendance status, review, and statistical allocation
4. Employee attendance, supervision, and salary accounting
5. Conduct disciplinary inspections on all work in our store
6. Save the minutes of each meeting
7. Record every experience of entertaining celebrities in a coffee shop and use it as a reference for the next time
8. Coordinate the communication between our department and other departments
商业计划书英文的 8
Adhering to the policy of "internal management and external market expansion" around the annual goals of the headquarters in 20xx, and implementing various tasks seriously and solidly in the form of "target management".
1、 Market development:
Innovative and pragmatic, exploring the domestic market. Based on last years foundation, xx company has gained a deeper understanding of the domestic market. Products need a market, and the market needs suitable products (including product quality, appearance, and appropriate packaging). Therefore, based on the characteristics of the domestic market, xx company has specifically hired someone to design a sales image for the company, in order to enhance the companys unified image in the Chinese market. Cooperating with high-quality products has laid a stable foundation for Shengtian Company to enhance its visibility in China in the future.
At the same time, establishing a sound sales network system has laid a sales foundation for Shengtian to expand into the Chinese market. X company plans to recruit x salespersons in early March to provide comprehensive training on business knowledge and focus on market development, instilling the Shengtian implementation philosophy.
2、 Annual Goal:
1. Annual sales revenue of x million yuan. Profit: x yuan;
2. Shengtian products have a domestic market share of over x% in the same industry;
3. All management expenses will decrease by x% synchronously;
4. Establish a product development department to complete assigned development tasks under the guidance of the headquarters;
5. Actively cooperate with the headquarters to handle relevant matters and other assigned tasks in Shanghai Shengtian Development Zone.
3、 Implementation requirements:
Refining and standardizing the sales market is beneficial for operation. According to the total sales target of 10000, with specific targets for different regions, clear responsibilities, implementation by individuals, and performance linkage.
1. Divide sales regions. Divide the country into x regions, assign targets to each region, and link them to actual performance through assessment, with clear rewards and punishments;
2. According to the layout of the sales network, it is required to vigorously promote the agent system and strive to open sales agents in x provincial-level cities within the year;
3. Implement the sales contract responsibility system for sales expenses and travel expenses;
4. Establish a product development and research department, striving to establish new product development capabilities in the second half of the year based on the introduction of x technical development personnel, and complete the task plan assigned by the headquarters;
5. Strengthen internal management and improve economic efficiency:
(1) Financial sales cost: Accounting is the key to the domestic market. Clear records of inventory, sales, and inventory are required, with monthly reports reflecting the situation and quarterly assessments. Efforts should be made to achieve annual sales targets of 10000 yuan and reduce costs by%;
(2) Human resource management: According to the requirements of the headquarters, allocate corresponding personnel for each position based on the actual work situation of the Shanghai company. Assessing with scientific incentive mechanisms, making full use of talents, cherishing work, and reflecting individual value through performance for each employee;
(3) Product development cost management.
There is still a lot of work to be done in the company, and there are many issues that need to be effectively implemented. To this end, we must closely focus on the key points of the headquarters work, combine with the actual situation of the company, and assume our responsibilities in the year 20xx, making the necessary contributions to the realization of the headquarters strategic goals.
商业计划书英文的 9
1、 Project Introduction
Open a restaurant specifically designed for couples in xx. Romance is the theme of restaurant decoration and equipment placement. And each couples dining space is independent and separated from each other. In addition, the characteristics of lovers have a subtle influence on tableware and dining tables. The restaurant is specifically designed for couples, and non couples are not allowed to eat.
2、 Business scope
At first, the restaurant mainly served Western cuisine with Chinese cuisine as a supplement, and also sold various beverages and drinks. The business type will be adjusted according to the situation encountered in the development of the restaurant.
3、 Business Details
The dining design of the restaurant can be divided into two levels. The upstairs is composed of boxes of various sizes. The internal design is similar to KTV. Divided into two sides. On one hand, it provides singing functions for couples who enjoy lively and unrestrained activities, while on the other hand, it does not provide singing functions for couples who prefer quietness. The downstairs is designed as a hall for hosting some events. The walls here have strong sound insulation effects. There is a player in the lobby that can play light music and also provide guests with some songs. When there is no activity, the hall is reserved for individual travelers. If couples arrive at the same time, the waiter can directly serve them at the table. If the first come first served party needs to record their own identity information and register part of the other partys identity information, they can only enter when the other party arrives to meet the identity information of both parties. There are guest rooms above the second floor. The hotel will cooperate with Xiaozhoushan, and tourists who come to Xiaozhoushan can enjoy very favorable treatment here.
4、 Market analysis
The survey shows that xx does not have a restaurant specifically designed for couples, only two restaurants are mainly couple restaurants to meet the needs of consumers. In the past, many couples could only go to restaurants for everyone to eat, but they couldnt feel romantic. Sometimes they would be disturbed while eating, which is a taboo for every couple. There are many couples on the street now, but there are no couple restaurants here. Its not that people dont need it, but it hasnt been developed yet. From this perspective, there is a market gap here, and the potential market is very broad.
5、 Marketing
The main target market is xx center and couples around the center. Pre opening promotion can be done through wall advertisements and banners. After everything is ready, it can be promoted again in the form of a flyer network. The promotional content includes the opening date of the restaurant and various promotional activities to attract customers. Service is particularly important during the opening period, which almost determines the future fate of the restaurant. So during this period, all work must be strictly controlled, not seeking the best, but striving for better. In order to make the restaurant develop for a long time, various special activities and preferential methods will be launched during Valentines Day, Qixi, Mid-Autumn Festival, Spring Festival and other important festivals.
6、 Personnel organization and management structure
The restaurant is divided into six departments: catering department, finance department, housekeeping department, kitchen, food delivery department, and security department (engineering department).
7、 Financial analysis
1. Expenditure: Restaurant and guest room rent of 80000 yuan per year, decoration equipment of 5 million yuan, publicity expenses of 5000 yuan, raw material expenses of 200000 yuan per month, and employee salaries of 250000 yuan per month.
2. Income: Monthly income of 6.55 million yuan.
商业计划书英文的 10
1、 Plan Summary
(1) The business scope and nature of the bookstore:
1. The bookstore will sell various fashion magazines, sports newspapers, and online bestsellers to the public, mainly college students and ordinary working-class individuals.
2. At the same time, semi enclosed private rooms are set up in the store, providing beverages such as coffee and tea for readers to chat freely
3. Book Bar provides bookbinding services
(2) Main products:
1. Various magazines and newspapers covering beauty, sports, economics, politics, military, tourism, picture books
2. The best-selling online books, including popular online novels and philosophy books.
(3) Target consumers: college students and ordinary working class
2、 Book Bar Address
The prime location of the bookstore is mainly at the corner, close to student gathering places, residential areas, and three-way intersections. Because the main consumers of the book bar are college students, the address of the book bar is located near a university in Zhejiang
3、 Decoration of the Book Bar
Decoration budget: 40000 to 50000 yuan
Decoration Design:
1. The book bar is divided into two levels. The first floor is mainly engaged in book sales and has a slightly larger open box. The second floor has a single private room with a table and chairs
2. The overall color of the bookstore is blue, gradually changing from light blue to deep blue from the first to the second floor, creating a relaxed and elegant atmosphere
3. Single private rooms are designed with murals and lighting based on various themes such as animation, military, literature, etc.
4、 Management Structure
One manager, mainly responsible for selecting and purchasing books, coordinating and managing the work of the staff. Meanwhile, the manager is responsible for the financial management of the store. The financial system adopts a daily settlement system, which means that financial settlements are made on the same day, reports are filled out, and profit and loss calculations are made at the end of each month. Employees 1-3 are responsible for the main services and cleaning in the store. By combining the employee assessment system and bonus system, employee motivation is improved
5、 Market forecast
(1) Product features: Mainly focused on book sales, supplemented by leisure and entertainment
(2) Consumer characteristics: aged 17-30, pursuing fashion, craving passion, with a certain cultural foundation.
(3) Price determination: As the main consumers are college students, the price positioning cannot be too high, and in order to maintain the interests of the bookstore, it cannot be too low.
(4) Promotion plan and advertising strategy:
Introduce a reader membership system, where members can enjoy book discounts. They can borrow books for free while keeping them in good condition, and charge for tea and private room fees.
Promote this book in the form of flyers.
Regularly introduce special room discounts.
6、 The source of books
Publishers, book wholesale markets, and individual studios (note the discount issue, publishers usually offer a 20% discount on some textbooks, while others are between 6%, 5-7%, and 2%)
7、 Risk and Risk Management
1. Many best-selling books often only have a market effect for one or two months. This requires booksellers to track the book market in a timely manner, adjust the book structure, and maximize the satisfaction of readers needs.
2. The characteristics of a book bar are difficult to maintain permanently. This requires the store manager to have a unique literary perspective and adhere to their own characteristics
8、 Growth and Development
1. Expand the scale of individual stores. This approach carries risks and requires a thorough understanding and reasonable prediction of the local market capacity and certain competitive advantages
2. Opened a branch store. This approach requires books to have sufficient influence and fame, and requires a certain amount of time to accumulate.
商业计划书英文的 11
1、 Event Name:
Exhibition of Traditional Chinese Medicine Culture
2、 Background of the event:
Traditional Chinese medicine is the Chinese peoples own culture, which needs our own inheritance. However, contemporary young people have less and less understanding of traditional Chinese medicine. Seeing their own culture being forgotten by their own countrymen, such an exhibition is necessary.
3、 Activity purpose:
Inheriting the culture of traditional Chinese medicine and promoting commonly used knowledge of traditional Chinese medicine
4、 Resource requirements:
Various traditional Chinese medicinal materials (including specimens of a few precious Chinese medicinal materials), medical equipment for traditional Chinese medicine, essential items for booth construction (brackets, wooden boards, etc.), cameras, tea (or other beverages), tissues, advertising materials, various venue decoration supplies (balloons, flowers, ribbons, etc.), etc
5、 Project implementation:
This exhibition will be held in five regions
1. Exhibition Area for Basic Theories of Traditional Chinese Medicine: Showcasing the fundamental theories of traditional Chinese medicine, including classical basic theories, essence and qi theory, yin and yang theory, five elements theory, zang xiang theory, qi and blood theory, meridian theory, etiology theory, modern basic theories of traditional Chinese medicine, new philosophical views of traditional Chinese medicine, and rational theories. At the same time, some theories will be accompanied by dedicated personnel to provide on-site explanations with pictures
2. Traditional Chinese Medicine Exhibition Area: Various traditional Chinese medicinal materials will be exhibited, accompanied by explanations of their functions and properties. Some commonly used Chinese medicines in households (such as those for clearing heat, which can be treated by soaking in water and generally have no bitterness) can be soaked in hot water on site for visitors to taste. At the same time, if there are exhibitors who need them, they can purchase them on site
3. Traditional Chinese Medicine Medical Equipment Exhibition Area: Showcasing medical equipment and related items in traditional Chinese medicine, such as sleepers for pulse diagnosis and knives for grinding medicine. Colleagues will attach the functions and usage methods of the equipment. Some medical equipment can be displayed to exhibitors by dedicated personnel, and exhibitors can be invited to participate in learning how to use these traditional Chinese medicine medical equipment
4. On site exhibition area of traditional Chinese medicine: on-site medical performances (such as pulse diagnosis, acupuncture and moxibustion, cupping, etc.) can be held for exhibitors at the exhibition site, and on-site medical consultation can also be held with traditional Chinese medicine in the exhibition area. Interested exhibitors can also pay a certain fee for on-site treatment
5. Exhibition Area for Traditional Chinese Medicine Achievements: Showcasing the development history, current achievements, future development directions, and goals of Traditional Chinese Medicine. The exhibition area mainly consists of various display boards
6. Exhibition of Traditional Chinese Medicine Books: Exhibiting books related to Traditional Chinese Medicine, such as classic works of Traditional Chinese Medicine (Huangdi Neijing, Shanghan Lun, Yi Jing, etc.), botanical series (such as Shennong Bencao Jing, Bencao Gangmu, and Newly Revised Bencao), authoritative teaching and counseling materials of Traditional Chinese Medicine, and ancient books of Traditional Chinese Medicine (some national protected materials are displayed with photos)
7. Comparative Exhibition Area of Traditional Chinese Medicine and Western Medicine: The exhibition mainly showcases the differences between traditional Chinese medicine and Western medicine in terms of treatment principles and methods in written form, aiming to help visitors understand that traditional Chinese medicine is a gradually therapeutic medicine from the inside out, such as the medical theoretical system, diagnostic thinking, treatment thinking and methods, efficacy verification methods, knowledge dissemination methods, etc. The main participants of the activity include traditional Chinese medicine enthusiasts (including traditional Chinese medicine and ordinary exhibitors), famous traditional Chinese medicine practitioners, regional famous travel doctors, traditional Chinese medicine pharmaceutical manufacturers, medical device manufacturers, book publishers, etc.
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